The video reaches a larger audience than any other type of content on Facebook
Much is said about videos on the internet. After all, they have never been so present in our lives as now. Have you ever stopped to think and even count how many videos a day you watch through Facebook? Or who come to you by WhatsApp? That’s a lot, is not it? Videos convey easy messages. They are attractive and therefore have taken care of our timelines.
And there’s something else you probably did not know about the power of videos in the largest social network in the world. Check it:
1. Facebook receives more than a billion video views per day.
2. More than 65% of Facebook video views happen on mobile devices.
3. Facebook videos get 2.38 times more likes and 2.67 times more actions.
4. The audience comments 7.43 times more on Facebook videos.
5. More than 50% of people who come to Facebook see more than 1 video every day.
6. Facebook video captions help you generate 12% more playback time.
7. 40% of the audience will stop watching your video after the first 16 seconds.
8. Most of the audience to watch your video for the first thirty seconds.
9. The video reaches a larger audience than any other type of content on Facebook.
10. The Facebook algorithm rewards native videos in terms of new feed impressions provided.
11. The videos show a 135% increase in organic outreach.
12. Facebook’s native video cost 5.5 times less per playback compared to YouTube views.
13. 80% of Facebook videos are viewed with the audio off.
14. Most videos made on Facebook are square or vertical.
15. Only 30% of videos have an aspect ratio of 16: 9 (common horizontal TVs format).